“It is a looking glass into a mathematical wonderland. A display connected to a digital computer gives us a chance to gain familiarity with concepts not realizable in the physical world.”



“Design is about making sense of all things around us, whether they are objects or processes.”


Marijn van der Poll

Specification by Example – How Successful Teams Deliver the Right Software

Een van de uitspraken van Gojko is ‘give me an example’. Softwareontwikkelaars hebben, net als ‘normale mensen’, een natuurlijke neiging om te communiceren in voldongen feiten of formules en daarbij aan te nemen dat iedereen begrijpt wat zij daarmee bedoelen. Door continu te hameren op het geven van expliciete voorbeelden, ontstaat vanzelf een veel beter, gemeenschappelijk gedragen beeld van specificaties.

Empathie, focus en kansen

“The Apple Marketing Philosophy” in three points. The first principle was empathy, an intimate connection with the feelings of the customer. The second was focus: “In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.” The third and equally important principle, was impute. “People DO judge a book by its cover


The Checklist Manifesto: How to Get Things Right

The volume and complexity of knowledge today has exceeded our ability as individuals to properly deliver it to people—consistently, correctly, safely. Already, a simple surgical checklist from the World Health Organization designed has been adopted in more than twenty countries as a standard for care and has been heralded as “the biggest clinical invention in thirty years”



© 2016 Zuidzeven – All Rights Reserved

©  Zuidzeven – All Rights Reserved