The visual designs will be used to define a new style, and give an impression of how the platform product could look like using this new style. The output can be used both for internal discussions and for evaluations with users. Therefore, it is not important that we have a complete set of screens. Instead, we want to work out a small number of key screens in detail.
Feedback moments are included in each phase, involving different disciplines, e.g. marketing / product management, development and the user-centered design team.